Just
one call to your Classified USA, Inc! Customer Service Representative
puts you in touch with every newspaper magazine and trade journal
in the country. Whether you are placing your ad in the "West
Side News" or the Wall Street Journal, Classified USA, Inc!
offers unparalleled service.
Contract/Rateholders:
At Classified USA, Inc! we continually seek out ways to reduce your
advertising costs. Many newspapers offer discounted rates to clients
who agree to run a predetermined number of ads over a one year period.
This contract rate may require as few as five display ads. Other newspapers
offer even lower rates if you commit to a rateholder (i.e, if you
run a two or three line ad every day). Rateholders and contract rates
can significantly reduce you advertising expenditures. Your Customer
Service Representative can determine the best contracts and rate holders
for your particular needs.
Media Recommendations:
The Sunday newspaper is usually the most effective choice for advertising.
But in some cases another media will serve you even better. Sometimes
a trade journal of professional magazine can elicit a more targeted
response for you. Classified USA, Inc! is ready and willing to make
media suggestions that fit your particular needs. In addition, we
can plan long range media buys to make your placements simpler less
time consuming and more economical.
Coast Estimates:
Since Classified USA, Inc! sends all display ads to the media in camera
ready form, we know the exact cost of each ad placement prior to its
appearance. Your Customer Service Representative can supply you with
a detailed cost estimate of your ad in advance at your request.
TEAR SHEETS:
Tear sheets are sent directly to you by the publication in with the
ad was placed. This assists you in tracking the number of responses
generated by the ad. Working together, we can then "fine tune"
you ad in order to maximize the number of qualified responses.
ITEMIZED BILLING:
Invoices are sent out weekly and are itemized by media placement.
Additional services (as ordered) such as customized artwork, ad preparation,
etc, are also itemized on the bill. Prompt payment of invoices qualifies
you for a 2.20% discount off your total bill!
BOX CHARGES:
The cost of a newspaper of magazine box number as the response address
for your recruitment ad varies by publication. We recommend that instead
of using the media's box service, you use our Classified USA, Inc!
Confidential Reply Service to ensure the proper handling and prompt
mailing of your responses. Your Customer Service Representative can
provide you with estimates for both alternatives.
SHIPPING:
In event that Classified USA, Inc! needs to ship a clients' display
ads to the designated media, the normal charge for this shipping is
$25.00 per destination.
AD PREPARATION AND
COMMUNICATION CHARGE:
Single column or non-display ads are typeset, checked for accuracy
and errors, and sent to the media by telecopier (fax). The normal
charge for this is $29.00 per destination.
MINIMUM
ADVERTISING SPACE CHARGE:
$60 is the minimum charge that allows us to cover our overhead expenses
for any ad placed on your behalf by our agency.
ADDITIONAL
CHARGES:
Each Invoice issued by Classified USA, Inc! may contain a 5% charge
to cover the expenses associated with ensuring the high quality, error
free ads, that you expect from a professional recruitment agency.
This extra effort, and attention to detail is one of the key differentiating
variables that separates us from our competition. The benefit to you
is an ad this professionally produced and error free. ( Also covers
Web charges from publication)
